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4 Benefits of Digital Marketing vs Traditional Marketing

It could be said, digital marketing is the prospect of advertising! Unlike traditional methods, it’s simpler to measure ROI with digital marketing at a reduced cost bringing your company results in real-time.

It is also very helpful for smaller businesses as it provides them a level playing area to compete with businesses of any size with a regular digital marketing strategy. One of the main reasons when deciding on what we should concentrate on was that we wanted to work with a platform that gave the little guy as much of a voice as larger competitors.

Our services at Balkan Team Business Services maintain many digital elements to help your company design a refined strategy to increase your online presence, customer engagement and return on investment.

Digitally Optimise Your Business with Balkan Team Business Services – 4 Different Online Strategies

Below are some of the services Balkan Team Business Services might give your business. With these services we can explain to you, digital marketing is the way of the future and is here to put traditional marketing to bed.

SEO – Improve Customer Engagement

Including SEO in your marketing strategy is very powerful. If your ad is ranked at the top of a search engine you are more probable to receive more impressions and clicks related to your competitors resulting in a notable increase in traffic to your website. SEO also significantly improves customer engagement with your website, we’ll explain how. If your site has been optimized to perform higher in search engines, and a customer enters in keywords that will trigger your ad to appear, they are more inclined to see your ad first and click on it.

The more important the keywords, the more time a customer will spend on your website reading content, watching at products and getting to know your services, and this can all be followed through Google Analytics. SEO provides an ROI whether you’re an e-commerce or on-e-commerce site by implementing trackable and quantifiable results.

SEM – Maximize your Google Search Results

Online advertisements allow you to present your ads to people who are probably interested in your products and services. It also allows you to filter out people who aren’t interested, encouraging everyone who searches in Google is receiving search results they really want to read. You are able to affordably reach possible customers on multiple devices such as – desktops, laptops, tablets, and smartphones. You’re also able to track whether those people have clicked your ads and then utilize that information to target your ads to the exact customer your business is suited to.

Facebook – Create Brand Awareness

With over 15 million active Facebook users in Australia, the online marketing platform has the potential to reach many people who share the same interests, which can be your product or service. It’s been announced consumers are 40-100 times more likely to engage with your brand through your Facebook business page as they are reporting on a platform they already feel comfortable on. Facebook advertisements can appear in users newsfeeds, and won’t appear intrusive or unusual. Each advertisement can also include specific targeting such as, the geographical location, personal interests, age among many others, so your ad can reach people who will actually be interested in your business. Facebook pages are also a great tool to show the social side of a company, the people behind the products or services and put a face to a name. Balkan Team Business Services can help your business come up with a strategic approach to social media advertising to strike your target demographic and generate more leads to your website through this online marketing platform.


Ever visited a website that was hard to drive and just given up? Your website needs to have functionality. Your website is your marketing brochure, basically your online shop front and it needs to be effective. Having a bad website can possibly damage all your hard work with SEM, SEO and Facebook. Because all these services are leading your customers to one thing… your website. If you think your website isn’t up to scratch, then let us join our web team and leave it to the experts.

Do you like what you’ve read?

Now is the ideal time to jump on the online bandwagon and be ahead of your competitors. If you have any additional questions or are intrigued and want to know more, give us a call today! We’re glad to help!

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