Content marketing that pleases the constantly connected

Content marketing that pleases the constantly connected

Our goal behind every content marketing campaign is easy: generate revenue. Through our content marketing services, we optimize the whole sales funnel. By looking at the entire funnel with laser-focus, we are ready to craft content that elicits a positive emotion and results in the desired action.

These actions enable us to match the informational requirements of your customers at each stage of buying cycle, which enables you to join your customers along the journey.

Our Conclusions: A positive ROI for each marketing dollar you spend.

Here’s Our Method for Delivering

Success Achieved Through Content Marketing

Customer Insights

Force consumer feedback to understand the customer journey.

Content Audit

Audit your content to understand what you have and what is missing.

Content Strategy

The informational requirements of your customers drive content strategy.

Content Creation

Use various forms of content based on your customer’s needs.

Content Promotion

Add image creation, testing, and optimization based on results.

Customer Insights

Content marketing requires a deep knowledge of your customers and what makes them tick. The real way to figure that out is to ask them! We work to make customer feedback by sending surveys and questionnaires asking them questions like:

Where did they study about your business? 

Why did they select to buy products you offer? 

How much does price influence their decisions? 

Our questions are meant to give us insight into your customer buying behavior – e.g. – where and how they buy products. We could leverage this feedback to get to know the customer journey.

Businesses usually identify “who they are selling too” in some capacity. But, very few businesses have mapped their buyer persona’s individual journey. Collecting data assists us to understand each buyer’s individual journey. Which allows us to gain a broad perspective of the audience’s’ needs at every stage of the buying process. This information leads our content creation.

Content Audit

Once we recognize the buyer’s journey we take an inventory of the content on your site. Comparable to how you take inventory of the products you have on hand, Balkan Team does an inventory audit to know what you have and what is missing.

Our inventory audit includes:

  • Central pages – e.g. – homepage, about us page, contact us, etc.
  • Category, Subcategory and Product pages
  • Brand pages
  • Blog Posts
  • Resources pages
  • FAQs

Content Strategy

Your customer’s journey and the content audit behave as a starting point to our content marketing strategy. This encourages us to see where there are gaps in your current content and create a strategy around filling those gaps.

This phase includes the following:

  • Content Scale
  • Content Depth

Are product descriptions adequately descriptive and informative?

  • Content Completeness
  • Content Relevancy and Frequency
  • Content Visibility
  • Content Accuracy
  • Content Creation

Our team works on the underlying assumption that quality content is status quo. We also see that a content marketing campaign cannot sustain on blog posts alone. It requires various types of content to effectively reach your audience.

At Balkan Team, we craft amazing and varied content such as:

Blog Posts

Blogging is a proven way to stimulate more organic traffic to your website. We approach your blog as the crucial touchpoint between your customers and your business. Blog posts work as the first touch point among your customers and often start the conversation. Whether you want to be enlightening and informative, or subjective and showcasing your brand’s point of view, there’s a blog post for that.

‘Super’ Posts (aka Long-Form Content)

To make something super, you have to go high. Really big! Super posts are just that: really big, really cool, resource heavy blog posts that not only attract but retain your target audience and prepare them to think.

Quizzes

If you spend time on social media sites, you’ve probably taken a quiz. We produce and promote quizzes that are white labeled and embedded on your blog to encourage awareness, social shares, backlinks, and sales for your business.

Sweepstakes & Giveaways

Sweepstakes and giveaways are an excellent way to instantly generate brand awareness and sales for your company. We encourage companies to set up and promote giveaways on their site. Then we raise your giveaway on Facebook, Twitter, Instagram, Etc. to generate revenue.

Infographics

For the visual learners among us, infographics are a fiercely powerful tool in interesting and engaging potential customers. Infographics also referred to as “data visualization” becomes a hard to apply concept or data set and makes it simple to understand. Infographics that are well done get shared, linked to, drive referral traffic, and revenue.

Micrographics

Micrographics are just a smaller variant of an infographic. They normally contain just 1-2 data points. As with our infographics, we not only design them but develop and execute a promotion strategy to reach them far and wide.

We utilize our knowledge of your industry and target market to select the most appropriate paid promotion channels and to recognize the most relevant and impactful channels for your specific brand. We assure your ads reach the maximum number of target audience members while maximizing your ad spend. Our Solution: Pay less without missing audience reach.

Content Promotion

HOW OUR SOLUTION WORKS

Platform Selection

Based on your purposes we’ll use various platforms to deliver your ads. Facebook, Instagram, Twitter, Google PPC, Content Recommendation Engines and more.

Ad Creation Services

Our design team will produce compelling ad images and ad copy.

Ad Testing

We use different ad platforms to examine your ads on and measure the results.

Ad Optimization

Once we get an ad platform that drives quality traffic we optimize the ads to decrease the cost per click.

After we decide which channels will be used, we then prioritize and allocate budgets appropriately. Depending on your target market’s behavior, changing targeting, copy, and bidding strategies will be employed. All of your advanced content promotions are constantly optimized with great scrutiny to reach their full potential in terms of your specific aims. We monitor all indicators and results of paid promotions so we can quickly make the necessary adjustments.

Want To Grow Revenue from Content Marketing?

4 Benefits of Digital Marketing vs Traditional Marketing

4 Benefits of Digital Marketing vs Traditional Marketing

It could be said, digital marketing is the prospect of advertising! Unlike traditional methods, it’s simpler to measure ROI with digital marketing at a reduced cost bringing your company results in real-time.

It is also very helpful for smaller businesses as it provides them a level playing area to compete with businesses of any size with a regular digital marketing strategy. One of the main reasons when deciding on what we should concentrate on was that we wanted to work with a platform that gave the little guy as much of a voice as larger competitors.

Our services at Balkan Team Business Services maintain many digital elements to help your company design a refined strategy to increase your online presence, customer engagement and return on investment.

Digitally Optimise Your Business with Balkan Team Business Services – 4 Different Online Strategies

Below are some of the services Balkan Team Business Services might give your business. With these services we can explain to you, digital marketing is the way of the future and is here to put traditional marketing to bed.

SEO – Improve Customer Engagement

Including SEO in your marketing strategy is very powerful. If your ad is ranked at the top of a search engine you are more probable to receive more impressions and clicks related to your competitors resulting in a notable increase in traffic to your website. SEO also significantly improves customer engagement with your website, we’ll explain how. If your site has been optimized to perform higher in search engines, and a customer enters in keywords that will trigger your ad to appear, they are more inclined to see your ad first and click on it.

The more important the keywords, the more time a customer will spend on your website reading content, watching at products and getting to know your services, and this can all be followed through Google Analytics. SEO provides an ROI whether you’re an e-commerce or on-e-commerce site by implementing trackable and quantifiable results.

SEM – Maximize your Google Search Results

Online advertisements allow you to present your ads to people who are probably interested in your products and services. It also allows you to filter out people who aren’t interested, encouraging everyone who searches in Google is receiving search results they really want to read. You are able to affordably reach possible customers on multiple devices such as – desktops, laptops, tablets, and smartphones. You’re also able to track whether those people have clicked your ads and then utilize that information to target your ads to the exact customer your business is suited to.

Facebook – Create Brand Awareness

With over 15 million active Facebook users in Australia, the online marketing platform has the potential to reach many people who share the same interests, which can be your product or service. It’s been announced consumers are 40-100 times more likely to engage with your brand through your Facebook business page as they are reporting on a platform they already feel comfortable on. Facebook advertisements can appear in users newsfeeds, and won’t appear intrusive or unusual. Each advertisement can also include specific targeting such as, the geographical location, personal interests, age among many others, so your ad can reach people who will actually be interested in your business. Facebook pages are also a great tool to show the social side of a company, the people behind the products or services and put a face to a name. Balkan Team Business Services can help your business come up with a strategic approach to social media advertising to strike your target demographic and generate more leads to your website through this online marketing platform.

Websites

Ever visited a website that was hard to drive and just given up? Your website needs to have functionality. Your website is your marketing brochure, basically your online shop front and it needs to be effective. Having a bad website can possibly damage all your hard work with SEM, SEO and Facebook. Because all these services are leading your customers to one thing… your website. If you think your website isn’t up to scratch, then let us join our web team and leave it to the experts.

Do you like what you’ve read?

Now is the ideal time to jump on the online bandwagon and be ahead of your competitors. If you have any additional questions or are intrigued and want to know more, give us a call today! We’re glad to help!

Social Media Marketing Services

Social Media Marketing Services

Balkan Team’s social media marketing services are concentrated on putting your company in a reliable position to tap into the two-way conversation naturally happening between you and your customers.

Our services are meant to show you where people are talking about you, the areas where you can best get involved, and the tactics you should employ to help increase brand awareness.

Through our social media audit, aggressive analysis, and custom-built interactive strategies, we’ll guide you how to take advantage of the social web and how to happily drive visitors to your site.

Balkan Team’s social media services include:

Social media marketing strategy: Do you possess a social media or interactive marketing budget but aren’t sure where to begin? We could assess your needs, outline opportunities, and guide specific actions for long-term social media success.

Implementation guidelines: Are you already familiar with what you want to do with social media but should help to navigate a complex and obviously subjective landscape? We’ll operate with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.

Software recommendations: If there are hundreds of SEO tools, there are thousands more social media tools because of the explosion of open source software and a larger audience. Getting tools to track performance, opportunities, management and more could be daunting. We can help narrow your choices based on funds, resources, and environments.

Social media audit: This audit examines in depth your site’s presence across the different social networks and suggests a strategy for ways to enhance it. Not every site should have a place on Digg or Instagram, so we provide our suggestions to realistic options, including niche opportunities and important mainstream tactics.

Competitive analysis: Is your competition doing an unbelievable job with videos, blogs, linkbait, widgets or community building? We’ll recognize their tactics, potential service providers and action alerts that you can start performing to shake their hold on your industry.

Social profile creation: We will recognize the social networks where you should be participating and where people are speaking about you. We’ll also assist you to create and manage your own social media profiles to draw visitors and leverage the two-way conversation.

Badge creation and strategy: Want to grow joy to your users by giving them something that’s useful or relevant to them? We can build interactive badges that will position you as an authority in the industry and possess obvious link-building benefits.

Widget strategy development: We analyze your website and analyze whether or not you would profit from an interactive widget campaign. This includes identifying what type of widget may work for your site, its chance for success, and what your competitors are (or are not) doing and how you can defeat them.

Blog design, setup and/or optimization: A blog that is not set up perfectly won’t attract readers or yield the search engine benefits you need. We’ll work with you to find the real blogging platform for your needs, assist you to optimize your blog for success from the very beginning, and explain to you how to tweak it to make it more accessible to both users and the search engines.

Blog strategy development: We can run with you to create a blog strategy that carves a space for your corporate or personal brand in the larger blog community. This may involve crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to increase awareness, and much more.

Community building strategy development: We’ll plan which communities are worth monitoring, what the competition is doing and how you can easily enter these communities and form relationships. This strategy document will also tell you how to recognize the important conversations in your industry and when, how and whom to reach out to.

Community monitoring: Don’t have a team in-house to designate community building to? We can control the communities important to you, track your brand or keywords across those, and proactively react to both positive and negative mentions.

New hire reviews: Do you want to select a brand evangelist, social media specialist or blogger but don’t know how to judge them? Let our team review the candidates to find the ideal fit for your company.

5 Reasons Why SEO is Crucial for Your Business

5 Reasons Why SEO is Crucial for Your Business

While everyone appears to understand the significance of Search engine optimization (SEO), I am certainly surprised at how many businesses do not employ the most basic tactics of SEO.

If you are postponing SEO on your website, you may be missing out big. Here are five reasons why SEL is essential for businesses like yours.

SEO is Your Online Representation

If possible customers cannot find you online, you simply do not exist.  Search engine optimization tactics assist your business to be seen. Try to think of it this way, would you put your retail store in the heart of a cornfield 30 miles outside of town? You probably would not. But if you did, you would invest in signage in order to show the way to your business. That is the main role of SEO. It benefits your business so it can be seen online.

SEO is Simple

Certainly, search engine optimization can be remarkably complex. In fact, it is so complex that very few people really understand the intricacies of the algorithms employed by the major surgeons.

But SEO for your business does not have to be complicated. Having a formal SEO strategy will go a long way in assisting your business to be found online.   Many businesses can get what they demand with simple as SEO tactics.

SEO is a Distribution Channel

One of the greatest things about search engine optimization is that you can get your business in front of possible customers who are really searching for your services. The truth is, possible customers are seeking for your services every single day. As more and more people begin the purchase process online, it is going to be more important for your business to be found. While these customers find your solution to their problem, SEO will grow a distribution channel in and of itself.

Be Aware That Your Competition is Doing SEO

If I had not persuaded you yet that SEO is important for your business, consider this: your competition already possesses a competitive advantage because they are doing Seo tactics.

One of the important things about certain SEL tactics, such as content marketing, is that it proceeds to expand over time. Contrary to paper click advertising, you do not waste your efforts to a one-time tactic. Many SEL tactics proceed to work for you long after you implement them.

What this means to you is that once a business begins down the road to strategic SCO, they get a headstart in the search engine rankings game.  For instance, if you employ 10 years building your SEL tactics, it is going to be very tough for a new competitor to rake as high as you in search engine results.

Having an SCO strategy can be an aggressive advantage. Not having an SEO Strategy will put you at a competing disadvantage.

SEO is Economical

Again, this leads down to the 8020 rule. The point is that you do not need to pay thousands and thousands of dollars for your little business to begin performing basic SEO strategies.

As I share in my SEO guide, procedures that I practice are essentially free. Certainly, they demand some time to complete, but anyone can do it.  The answer is to have a formal SEO strategy and to stick with it.

Enhance Your Business Using SEO Strategies

Enhance Your Business Using SEO Strategies

What is Local SEO? Every local company can enhance their business and make more money by using Local SEO (Search Engine Optimization) strategies. In this chapter, we’ll explain what Local SEO is and why using local search strategies can assist increase your sales.

What is Local SEO? (Search Engine Optimization)

Local SEO is a powerful way to market your business online. It helps businesses improve their products and services to local customers at the exact time they’re searching for a local business. Local SEO utilizes a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. Millions of customers utilize local search every day to obtain the best local businesses in their area. You can help enhance your chances of getting found by these possible customers through Local SEO.

Local SEO is a very distinguished online marketing approach. (It’s not like dropping off leaflets on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services.) Local SEO enables you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers — on their terms.

10 Reasons Why Local SEO Will Serve to Attract New Customers to Your Business

1. Local customers are turning to the internet to discover local businesses — on desktops AND mobile devices

Yes, some people still use printed phone books, but more and more people are turning to the internet to obtain information about local businesses. Here are several statistics:

  • 96% of PC owners manage local searches
  • 46% of total Google searches are local
  • 64% of local customers utilize search engines and directories as their main way to discover local business
  • 50% of local mobile searchers search for business information (like a company’s address or phone number)
  • A whopping 78% of local mobile searches appear in an offline purchase

2. Local search marketing is very targeted and timely

The top reason for local search is to discover a specific business. The second most obvious reason is to find a product or service. Many local searchers are searching for a specific business’ name, but many who search don’t have a particular business in mind when they start their hunt. By utilizing local search tactics you can better position your business and better what you have to offer to local customers when they’re searching for your type of business. There’s no greater time to connect with a potential customer than when they really want you.

3. Special conversion levels of all local advertising channels

Online directories (like Yelp, Citysearch, Foursquare, etc.) present a business’ name, address, phone number and sometimes additional information (like a menu or business description.) Local directories control the first page of many local search results. Local directory marketing (just one of many Local SEO strategies) has a greater conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That suggests that by getting your business accurately listed on as many quality online directory sites as you can, you’ll turn 1 in 2 leads into an actual customer.

4. Mobile Internet is Increasing

More and more customers utilize mobile phones or tablets to find the best regional businesses while they’re on the go. Actually, mobile digital media time in the US is now greater at 51% compared to desktop use at 42%. Local SEO incorporates both PC and mobile internet access meaning you never miss out on a potential customer.

5. Great return on investment

Contrary to traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with local SEO there is little-wasted exposure. You reach possible customers when they need you — not when they don’t. This makes Local SEO both effective and cost-effective.

6. Only 44% of businesses have declared their Google My Business local listing

Google My Business is a FREE listing that Google makes ready for almost any business. Getting listed on Google My Business can assist to increase your chances of showing up high in local search results on Google. Moreover, many local businesses haven’t figured out the value of online marketing yet. That leaves the door open for you to get a head start before your opponents wise-up and it gets more ambitious. Remember to strike while the iron’s hot.

7. Many of the best local SEO opportunities are available (for now!)

It’s free to require your listing on Google My Business, Bing Places for Business and on hundreds of other online business directories. That implies free promotion for your business.

8. Only 20% of Adults Receive News from Print Newspapers

Conventional advertising media is declining. Actually, fewer and fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Since more and more people are turning to the internet for their local news and information about local businesses.

9. 88% of Local Consumers Support Online Business Reviews

Word of mouth is a significant factor in the success of many local businesses. So improve your company’s online reputation, require trusted customers to leave a positive review about your business online — and invite hundreds of new customers.

10. Local Customers Rely on the Internet to Obtain Information About Your Business

These days people depend on the internet to obtain information about all types of products and services. If your business isn’t located on local search results, you’ll miss out on new customers. Performing a variety of Local SEO strategies for your business can assist you to show up on the internet map for future customers to see!

Grow Your Business Utilizing Local SEO

These Local Search trends are powerful now and they’re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local search engine optimization and promote your business before your competitors catch on. All local businesses, from plumbers and builders to florists and accountants can grow their business and make more money by local SEO. So let’s start today!