PPC advertising provides you the opportunity to pay for top positions on search engines and appear on important partner websites. Pay-per-click marketing addresses immediate traffic and offers many ways to compliment existing SEO strategies by examining keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to getting high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still give significant ROI. These can be used to hedge against the more valuable high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
We never “set it & neglect it”
Balkan Teams offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as continuous optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete repair for your internal team to manage, we can help.
Available PPC management services
Below you’ll find a listing of the more traditional paid marketing services we provide. If you’re bewildered about what would work best for your business, we can advise on which platforms have shown the best ROI metrics within your specific industry. For greatest businesses, the best results are created by using a combination of various online advertising methods.
PPC advertising delivers instant traffic by putting you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords stays the most effective PPC advertising vehicle. It not only places your site in outstanding view of searchers, but AdWords enrollment also gives you with the ability to test keywords, supplementing your existing SEO strategies.
If 100% of the Internet doesn’t seek exclusively on Google, why should your ad campaign be limited to it? Bing has a 20% market share of searches conducted in the United States.
Balkan Team can get you started using Bing PPC services, or improve your current campaign. With ad creation, optimization, and management services, we can assist you to get the most out of your search advertising on Bing. Balkan Team is also a member in the Beta for the Bing remarketing program.
Facebook advertising presents an ideal complement to any search marketing campaign. With 1.01 billion every active users and 894 million mobile daily active users, Facebook is the premier social media platform. It highlights a robust advertising platform that can help spread your message to a wide swath of people. Businesses could target Facebook users in two ways.
Balkan Team provides complete retargeting services, involving campaign development and management services. Our expertise assures that businesses spend their ad dollars on the users most likely to convert, rather than throwing mud at the wall and hoping it sticks.
Both Google and Bing offer Shopping ads to allow you to showcase original products directly in the search results. Shopping ads appear above organic listings for about all terms centered around commercial products and even sometimes appear higher standard paid search ads. The share of search engine result pages presenting Shopping ads more than doubled during 2014 from 7% to 16% of all search results.
At Balkan Team, we offer a PPC audit as a service to clients who aren’t necessarily looking to switch PPC providers, or let go of managing the accounts themselves – they are solely looking for ways to improve and hone their efforts. Our best PPC managers will comb through your account and give you the very same advice we would use if your account was our account.
Ad Text Creation
Help with Optimizing Landing Pages
PPC Cost Management
Campaign Improvement Modification
Landing page development and improvements (as an additional service)
We make report monthly on your campaign’s success regarding keyword choice and text choice, and we make a rank report, so you know where you rank organically for the keywords you pay for. Moreover, after you review the report, we’ll book a one hour call with the members of your team to define your campaign’s progress, direction, and answer any questions you may have.
Every campaign is different, so it’s difficult to quote a one-size-fits-all price. The price of the service will change depending on your keyword volume and monthly spend.
If you’re interested in our Balkan Team Services, please contact us to check our availability and receive a free quote.