Balkan Team’s social media marketing services are concentrated on putting your company in a reliable position to tap into the two-way conversation naturally happening between you and your customers.

Our services are meant to show you where people are talking about you, the areas where you can best get involved, and the tactics you should employ to help increase brand awareness.

Through our social media audit, aggressive analysis, and custom-built interactive strategies, we’ll guide you how to take advantage of the social web and how to happily drive visitors to your site.

Balkan Team’s social media services include:

Social media marketing strategy: Do you possess a social media or interactive marketing budget but aren’t sure where to begin? We could assess your needs, outline opportunities, and guide specific actions for long-term social media success.

Implementation guidelines: Are you already familiar with what you want to do with social media but should help to navigate a complex and obviously subjective landscape? We’ll operate with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.

Software recommendations: If there are hundreds of SEO tools, there are thousands more social media tools because of the explosion of open source software and a larger audience. Getting tools to track performance, opportunities, management and more could be daunting. We can help narrow your choices based on funds, resources, and environments.

Social media audit: This audit examines in depth your site’s presence across the different social networks and suggests a strategy for ways to enhance it. Not every site should have a place on Digg or Instagram, so we provide our suggestions to realistic options, including niche opportunities and important mainstream tactics.

Competitive analysis: Is your competition doing an unbelievable job with videos, blogs, linkbait, widgets or community building? We’ll recognize their tactics, potential service providers and action alerts that you can start performing to shake their hold on your industry.

Social profile creation: We will recognize the social networks where you should be participating and where people are speaking about you. We’ll also assist you to create and manage your own social media profiles to draw visitors and leverage the two-way conversation.

Badge creation and strategy: Want to grow joy to your users by giving them something that’s useful or relevant to them? We can build interactive badges that will position you as an authority in the industry and possess obvious link-building benefits.

Widget strategy development: We analyze your website and analyze whether or not you would profit from an interactive widget campaign. This includes identifying what type of widget may work for your site, its chance for success, and what your competitors are (or are not) doing and how you can defeat them.

Blog design, setup and/or optimization: A blog that is not set up perfectly won’t attract readers or yield the search engine benefits you need. We’ll work with you to find the real blogging platform for your needs, assist you to optimize your blog for success from the very beginning, and explain to you how to tweak it to make it more accessible to both users and the search engines.

Blog strategy development: We can run with you to create a blog strategy that carves a space for your corporate or personal brand in the larger blog community. This may involve crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to increase awareness, and much more.

Community building strategy development: We’ll plan which communities are worth monitoring, what the competition is doing and how you can easily enter these communities and form relationships. This strategy document will also tell you how to recognize the important conversations in your industry and when, how and whom to reach out to.

Community monitoring: Don’t have a team in-house to designate community building to? We can control the communities important to you, track your brand or keywords across those, and proactively react to both positive and negative mentions.

New hire reviews: Do you want to select a brand evangelist, social media specialist or blogger but don’t know how to judge them? Let our team review the candidates to find the ideal fit for your company.