What is Local SEO? Every local company can enhance their business and make more money by using Local SEO (Search Engine Optimization) strategies. In this chapter, we’ll explain what Local SEO is and why using local search strategies can assist increase your sales.
What is Local SEO? (Search Engine Optimization)
Local SEO is a powerful way to market your business online. It helps businesses improve their products and services to local customers at the exact time they’re searching for a local business. Local SEO utilizes a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. Millions of customers utilize local search every day to obtain the best local businesses in their area. You can help enhance your chances of getting found by these possible customers through Local SEO.
Local SEO is a very distinguished online marketing approach. (It’s not like dropping off leaflets on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services.) Local SEO enables you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers — on their terms.
10 Reasons Why Local SEO Will Serve to Attract New Customers to Your Business
1. Local customers are turning to the internet to discover local businesses — on desktops AND mobile devices
Yes, some people still use printed phone books, but more and more people are turning to the internet to obtain information about local businesses. Here are several statistics:
- 96% of PC owners manage local searches
- 46% of total Google searches are local
- 64% of local customers utilize search engines and directories as their main way to discover local business
- 50% of local mobile searchers search for business information (like a company’s address or phone number)
- A whopping 78% of local mobile searches appear in an offline purchase
2. Local search marketing is very targeted and timely
The top reason for local search is to discover a specific business. The second most obvious reason is to find a product or service. Many local searchers are searching for a specific business’ name, but many who search don’t have a particular business in mind when they start their hunt. By utilizing local search tactics you can better position your business and better what you have to offer to local customers when they’re searching for your type of business. There’s no greater time to connect with a potential customer than when they really want you.
3. Special conversion levels of all local advertising channels
Online directories (like Yelp, Citysearch, Foursquare, etc.) present a business’ name, address, phone number and sometimes additional information (like a menu or business description.) Local directories control the first page of many local search results. Local directory marketing (just one of many Local SEO strategies) has a greater conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That suggests that by getting your business accurately listed on as many quality online directory sites as you can, you’ll turn 1 in 2 leads into an actual customer.
4. Mobile Internet is Increasing
More and more customers utilize mobile phones or tablets to find the best regional businesses while they’re on the go. Actually, mobile digital media time in the US is now greater at 51% compared to desktop use at 42%. Local SEO incorporates both PC and mobile internet access meaning you never miss out on a potential customer.
5. Great return on investment
Contrary to traditional advertising (e.g. local newspapers, leaflets, direct mail, etc.), with local SEO there is little-wasted exposure. You reach possible customers when they need you — not when they don’t. This makes Local SEO both effective and cost-effective.
6. Only 44% of businesses have declared their Google My Business local listing
Google My Business is a FREE listing that Google makes ready for almost any business. Getting listed on Google My Business can assist to increase your chances of showing up high in local search results on Google. Moreover, many local businesses haven’t figured out the value of online marketing yet. That leaves the door open for you to get a head start before your opponents wise-up and it gets more ambitious. Remember to strike while the iron’s hot.
7. Many of the best local SEO opportunities are available (for now!)
It’s free to require your listing on Google My Business, Bing Places for Business and on hundreds of other online business directories. That implies free promotion for your business.
8. Only 20% of Adults Receive News from Print Newspapers
Conventional advertising media is declining. Actually, fewer and fewer people are reading local newspapers. Recent figures show some local newspapers have lost 80% of their readership in the last 20 years. Why? Since more and more people are turning to the internet for their local news and information about local businesses.
9. 88% of Local Consumers Support Online Business Reviews
Word of mouth is a significant factor in the success of many local businesses. So improve your company’s online reputation, require trusted customers to leave a positive review about your business online — and invite hundreds of new customers.
10. Local Customers Rely on the Internet to Obtain Information About Your Business
These days people depend on the internet to obtain information about all types of products and services. If your business isn’t located on local search results, you’ll miss out on new customers. Performing a variety of Local SEO strategies for your business can assist you to show up on the internet map for future customers to see!
Grow Your Business Utilizing Local SEO
These Local Search trends are powerful now and they’re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local search engine optimization and promote your business before your competitors catch on. All local businesses, from plumbers and builders to florists and accountants can grow their business and make more money by local SEO. So let’s start today!